Then, pick the competitors you want to measure your performance against.At the top of the page, use the dropdown list of your social profiles to select the one you want to compare to competitors.

Then, click on Competitive analysis in the Benchmarking section.

You can track up to 20 competitors per network, and get a clear view of your strengths and weaknesses - plus actionable insights on the top posts, hashtags, and content formats in your niche.įollow these 4 simple steps to track competitors with Hootsuite: Hootsuite Analytics does Instagram, Facebook, and Twitter competitive analysis for you. Social Media Manager Competitive analysis You can create you own personalized reports.” The analytics for reporting are incredible. On top of all of that, Hootsuite won the 2022 MarTech Breakthrough Award for Best Overall Social Media Management Platform!Īnd, according to reviews at least, the social media analytics tools were a big part of that win: “Makes social media so much easier!

Monitor mentions, comments, and tags related to your business to avoid PR disasters before they happen.

Track the productivity of your social team (response times, and resolution time for assigned posts, mentions, and comments).

Customize report templates for only the metrics you care about.

Other cool things you can do with Hootsuite Analytics: Or they’ll use data from universal benchmarks, instead of your unique performance history. Most social media analytics tools will only recommend posting times based on engagement.

It looks at your unique historical social media data and recommends the most optimal times to post based on three different goals: This is why our Best Time to Publish tool is one of the most popular features of Hootsuite Analytics. Posting when your target audiences are not online or not interested in engaging with you. But one of the most common reasons this happens is posting at the wrong time. Social media post metrics:Įver spend a bunch of time writing and designing a social post only to have it fall completely flat? There could be a lot of reasons for that. It saves time by making it easy to compare results across networks. Hootsuite Analytics offers a complete picture of all your social media efforts, so you don’t have to check each platform individually. Imagine Twitter analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, and LinkedIn analytics all in one place. I hope you’ll forgive me for saying Hootsuite’s reporting capabilities are my favorite. Most social media management platforms have built-in analytics tools. Key benefits: Performance data from every social network in one place with easy-to-understand reportsīest for: Business owners who run their own social media, social media managers at small-to-medium sized businesses, marketing teams What kind of posts do my followers like to comment on?ġ0 of the best social media analytics tools for 2023 #1: Hootsuite Analytics.Which network drove the most brand awareness for our product launch?.

Should we post more on Instagram next month?.What were our top posts on LinkedIn this year?.Is it worth it for my business to keep posting on Pinterest?.Social media analytics tools can help you answer questions like: Watch this video to see how the Hootsuite team uses social media analytics every day: They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. Social media analytics tools help you create performance reports to share with your team, stakeholders, and boss - to figure out what’s working and what’s not. Start free 30-day trial Why you need social media analytics tools Actionable insights to help you grow faster.

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